Friday, May 25, 2012

Finally , A Way To Always Play the Content You Payed For

In November of 2005 , software giant Microsoft unleashed the Xbox360 onto the gaming world a full year ahead of rivals Sony and Nintendo.The goal:Get the jump on the competition and secure the coveted title of market leader.The years since seemed to have reaffirmed that this was the right decision to make,but at what cost?Soon after the 360 hit store shelves stories of gamers with machines flashing three red lights began to popup all over the internet.
By now we all know about (and are probably sick of hearing about) the RRoD or "red ring of death" (an apparent play off of the Windows operating system "blue screen of death").But finally,after a long stint of back and forths between the gaming press and Microsoft, the company came through for it's loyal customers by offering a three year replacement program for all machines that flashed the dreaded RRoD.
Unfortunately one of the less talked about side effects of the RRoD was the way Microsoft handled licensing for DLC between the console and hdd.Basically when you download anything, weather it be a game,add-on content,etc., both the console key and the hdd key are tied to said content.So when Microsoft started sending out replacement consoles to RRoD victims, rather than repairing their machine, anything bought and downloaded was no longer usable unless signed into xboxlive.So what happens when you've received a replcement console and can't sign into xboxlive?You can't play any of the content that you payed for that's what.Welcome to the digital era.
When asked about this problem Microsoft reps said on multiple occasions that there was simply no way around it.But as I recently discovered that is'nt true at all.While messing around on xbox.com the other day I found a link titled "License Transfer" and in this link I found instructions on how to transfer the licenses on all the content I had downloaded over the years onto my latest machine.The process is quite simple and doesn't take long(depending on how much stuff you've downloaded over the years that is).It says on the site the process can only be done once per year though, so hopefully noone will need to do it more than that.
Why I have not read anything about this yet is what really gets me. Not being able to use or play content that you've payed for seems like a pretty big deal to me and if I were Microsoft I would be screaming this from the mountain tops.But who knows why companies do what they do.
So if anyone reading this knows someone who can't play some of their content because they lost their internet after receiving a replacement console from Microsoft,then they should definately do this.I did it myself so I can vouch for it working.Just go to http://www.xbox.com/en-US/support/systemuse/xbox360/licensemigration/ or you can just click here.Let me know if this helps you out.

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